Sunday, 14 July 2019

SEO Content Writing Case Study

In this SEO content writing case study using page optimizer pro, I use a real life example in the SEO niche to show how I ranked on page 5 as soon as the page was indexed. How to Write SEO Content in 2019Page Optimizer Pro or POP as it's called is an on page SEO tool created […]

from Ryan Hough Digital Marketer SEO Expert https://www.ryanhough.me/seo-content-writing/

Saturday, 13 July 2019

Page Optimizer Pro Review

Page Optimizer Pro is my go to tool for producing highly optimized SEO content that ranks as soon as it's indexed. In this page optimizer pro review I use a real example in the SEO niche to show how I ranked on page 5 as soon as the page was indexed. Read on to see […]

from Ryan Hough Digital Marketer SEO Expert https://www.ryanhough.me/page-optimizer-pro-review/

Wednesday, 10 July 2019

Top 7 Free SEO Chrome Extensions

In this video, I want to show 7 Free SEO Chrome extensions that I use just about every day. 1. No Follow Chrome ExtensionThe first one is called the No follow Chrome extension. Once you install it, you don't really have to do anything else with it. But, what it does is it automatically shows […]

from Ryan Hough Digital Marketer SEO Expert https://www.ryanhough.me/top-free-seo-chrome-extensions/

Sunday, 23 December 2018

#16 Position Jump Using Cora SEO Software

I'm pretty happy with a 16 position jump using CORA SEO Software. On the 24th of November 2018, I used CORA SEO software to demonstrate how CORA can help improve rank. Check out my video to see what I did to get a 16 position ranking improvement.Implementing CORA Recommendations:  You'll notice in the video that I […]

from Ryan Hough Digital Marketer SEO Expert https://www.ryanhough.me/cora-seo-software/

Friday, 9 November 2018

CORA SEO Software - How It Works

I wanted to discuss CORA SEO software. There's a bunch of videos you can watch on their official website. CORA 4 is a suite of SEO tools, so it's the main tool plus a whole bunch of other SEO tools. The main thing is CORA measures over 540 on-page and off-page factors and it puts it into Excel, and then it does it for your specific keyword and it looks at the top 100 results.



CORA was made by Ted Kubaitis and Ted has been in the SIA, the Search Engine Intelligence Agency from the beginning. I joined from the beginning as well, so we've got to see the software from when it was first made and how it's developed and grown since Ted first released it. Another thing to tell you is that it's a monthly subscription of $250, US dollars per month.

You can cancel anytime and it's available via Windows and via MAC, I've got it running on my MAC, currently using version CORA 4.3. Basically you get a bunch of choices. You get desktop or mobile. You choose your country and it's got pretty much every country in the world. Then you choose your language and it's got all the different languages as well. You put your search term in and then you click search and it will go out and it will do the search.

What you do is you put your domain in and if it finds your domain for the search term, it will pick it up and it was say it found you at 33 or wherever it finds you. There's a bunch of different settings that you can put in. You can connect it to AHREFS. You can change your LSI settings. You could connect it to SEM Rush. You can connect it to DOM Detailer. You can choose different strategies on how you want to tune or change your tuning.

Then you can also say whether you want it close to a certain city, so I could put Perth in and then it will potentially change the results. Then also if your page isn't in the top 100, you can click the page button and just put your URL in and it will force it into the top 100. So once you've got everything set up, you just hit the get data button and then it's going visit each site, extracting the full HTML of that page.

Then it’s going off to AHREFS for example and hitting the API and seeing how many back links that page has and all the different things that are available within AHREFS and the other things it integrates with. It runs for about 10 to 15 minutes. It depends really on your computer. I think Ted runs them in under five minutes, but he's got a super computer. Once its run it will say that it's done and then you can go in and you can get your reports.

The Roadmap

The key tab on this report is this roadmap. This basically tells you what you need to improve, usually there's a whole bunch of stuff that needs improving. Match words for CORA are the different words that Google bolds in their search results, so those variations. Then in CORA search terms are your actual term that you searched, so within the factors where it says keywords, what that's referring to is any of these different match words.

Search terms are your exact search term, so that's a key thing to note about CORA. Then what it does is it uses two different types of statistical analysis Spearman’s and Pearson’s, and then it combines them together so it gives the best of both correlation and then it ranks the strength of correlation.

Then it goes on, it looks at the best of both by page, so that's one or the other. So you can get things that correlated highly with just one that didn't correlate highly when you combined them together. The blue is, it favors a null hypothesis. It then gives the page on average, the first three results, and then it hides the rest and it gives your results.

Then also what it does is it hide all the factors that didn't correlate, so there's 559 factors, but it only shows the ones that actually correlated. CORA works on, well, the particular strategy this one's using is practical maximum, and what that means is it's the top results in these first three results or the page one average.

So the highest could be be four, so the practical maximum will then say four. If a page has got zero it will have a deficit of four. What the deficits do is they transfer over to the roadmap page and the roadmap is in order of the strength of correlations, so really when you want to go through this you want to start at the top and work your way down.

Then the yellow highlighted factors are usually the ones that are on page factors that you can put in place right away. If you want to tune the page you just work your way down and make the changes to the page. That's basically how CORA works and what it does. There's a bunch of new tabs in CORA 4. There’s the basic and intermediate tunings tab which basically goes through and tells you against every single factor what you could improve, so a lot of these factors didn't correlate so you wouldn't necessarily start on these basic and intermediate tabs because there's a lot of stuff that's not correlating. Really you want to start at the roadmap and work your way down from the top down.

Other CORA Tabs

CORA also gives charts, if you prefer looking at visually what's happening. I don't really look at the charts very often so I won't comment on them. Then it goes through and looks at the actual top words on the page. So this site's used AdWords 22 times and Perth four times. This one hasn't used Perth at all. It's used AdWords 23 times. Then you can go look at your page and see okay, you've used AdWords 32 and Perth 10.

Then you can look at the densities as well. Now this is the way CORA measures density which is on matches and matches are any of these match words that Google has bolded in their search result. So it's not the common industry measure of keyword density, so once again you can look at these densities raw and clean. So clean is the density within your body tag and raw is the density within the entire HTML.

CORA also has LSI which is ordered in terms of the strength of correlation. CORA doesn't look at what type of words they are, so you wouldn't necessarily go and add more words of where and only and with, but you might go through and add experts and your adwords.

It gives all the results and the titles and meta-descriptions. So yeah, that's pretty much what CORA outputs. It's very powerful software. It's gone through and done what would take you, I don't know, months and months of work to do. It crunches all the numbers in 15 minutes and then it gives you this roadmap, which is based on statistical analysis rather than guesswork. So yeah, highly recommend CORA.

Do I Recommend CORA?

I think it's one of the best SEO tools out there, and I've tried a lot of them. I've been running these CORA reports for quite a while now. I've got 90-plus five star reviews on Fivver where I started selling these. Yeah, they're just really helpful for figuring out what you're missing on your page and having a plan to work through and to improve stuff. Not just I, but a lot of the people in these search engine intelligence agency group have seen tremendous gains from implementing these suggestions by CORA.